Level 1 · Survival Korean

Korean Shopping Vocabulary쇼핑

Learn essential vocabulary for shopping in Korea — pointing at items, asking about prices, and paying.

14 words · tap 🔊 to hear native-speaker pronunciation

Shopping in Korea is an experience — from bustling traditional markets (시장) to glittering department stores and endless underground malls. In this unit, you'll learn how to point at items, describe what you want, ask about prices, and pay.

Korea is largely a cashless society, but traditional markets still love cash. You'll learn the words for both payment methods!

Key skill: Using 이/그/저 (this/that/that over there) to point at things — one of the most useful patterns in daily Korean.

  1. 이것[igeo]pronoun

    this thing

    이것은 뭐예요?What is this?

    💡 Memory tip: 이 (this, near me) + 것 (thing) = this thing right here

    Pronunciation: 것 is pronounced [걷] in isolation, but in 이것은 the ㅅ links to 은: [이거슨]

  2. 그것[geugeot]pronoun

    that thing

    그것 좀 보여 주세요.Please show me that.

    💡 Memory tip: 그 (that, near you) + 것 (thing) = that thing near the listener

    Pronunciation: In casual speech, 그것 contracts to 그거 [geu-geo]

  3. 저것[jeogeot]pronoun

    that thing over there

    저것은 얼마예요?How much is that over there?

    💡 Memory tip: 저 (that over there, far from both) + 것 (thing) = that distant thing

    Pronunciation: Contracts to 저거 [jeo-geo] in casual speech

  4. 비싸다[bissada]adjective

    expensive

    이것은 너무 비싸요.This is too expensive.

    💡 Memory tip: Sounds like "VISA" — using your Visa card because it's expensive!

    Pronunciation: ㅆ is a tense double consonant — press harder than a single ㅅ

  5. 싸다[ssada]adjective

    cheap

    시장이 더 싸요.The market is cheaper.

    💡 Memory tip: 비싸다 (expensive) drops the 비- to become 싸다 (cheap) — the shorter word for the smaller price.

    Pronunciation: Another tense ㅆ — the opposite of 비싸다

  6. 크다[keuda]adjective

    big

    이 가방이 너무 커요.This bag is too big.

    💡 Memory tip: The same root gives 크기 (size) and 키 (height) — 크다 is the core idea of bigness.

    Pronunciation: 크다 → 커요 in polite form (ㅡ drops, add 어요)

  7. 작다[jakda]adjective

    small

    이 사이즈는 너무 작아요.This size is too small.

    💡 Memory tip: The exact opposite of 크다 (big). Pair them as a set: 크다 ↔ 작다.

    Pronunciation: ㄱ받침 before ㄷ: [작따] with tensification

  8. 예쁘다[yeppeuda]adjective

    pretty

    이 옷이 정말 예뻐요!These clothes are really pretty!

    💡 Memory tip: The most common everyday compliment in Korean — you'll hear 예뻐요! for clothes, faces, and flowers alike.

    Pronunciation: 예쁘다 → 예뻐요 in polite form (ㅡ drops, ㅂ becomes ㅃ)

  9. [saek]noun

    color

    다른 색 있어요?Do you have another color?

    💡 Memory tip: 색 is the Sino-Korean root for "color" you saw in the color words: 빨간색, 파란색 all end in 색.

  10. 사이즈[saijeu]noun

    size

    사이즈가 어떻게 돼요?What sizes do you have?

    💡 Memory tip: Borrowed from English "size" — 사이즈

  11. [won]noun

    won (Korean currency)

    만 원이에요.It's 10,000 won.

    💡 Memory tip: The ₩ currency symbol is a W with two lines — W for "won."

    Pronunciation: Korean currency unit; 1 USD ≈ 1,300 won. Prices are often in thousands (천) and ten-thousands (만).

  12. 현금[hyeongeum]noun

    cash

    현금으로 할게요.I'll pay with cash.

    💡 Memory tip: Sino-Korean 현(現, present/on-hand) + 금(金, gold/money) — literally "money in hand," i.e. cash.

    Pronunciation: ㄴ + ㄱ: the ㄴ is nasal before ㄱ

  13. 카드[kadeu]noun

    card (credit/debit)

    카드로 계산할게요.I'll pay by card.

    💡 Memory tip: Borrowed from English "card" — 카드

  14. 영수증[yeongsujeung]noun

    receipt

    영수증 주세요.Please give me the receipt.

    💡 Memory tip: 영수(領收, receiving payment) + 증(證, certificate) — the "proof-of-payment certificate."

    Pronunciation: Three syllables: 영-수-증. The final ㅇ in 영 is the [ng] sound.

Korean Shopping Culture: Markets vs Department Stores

Korea offers two very different shopping experiences:

■ 시장 (Traditional Markets) Bustling, colorful places like 남대문시장 (Namdaemun Market) and 동대문시장 (Dongdaemun Market) in Seoul. You can bargain! Try saying "깎아 주세요" (Please give me a discount). Cash is preferred, and vendors are friendly. Great for street food, souvenirs, and clothing.

■ 백화점 (Department Stores) Luxurious, air-conditioned stores like 롯데 (Lotte), 현대 (Hyundai), and 신세계 (Shinsegae). Prices are fixed — no bargaining. The basement floors (지하) always have amazing food courts with free samples!

■ 편의점 (Convenience Stores) Korea has more convenience stores per capita than almost anywhere — CU, GS25, 7-Eleven are on every corner. You can pay bills, pick up packages, and eat hot meals there.

Useful phrase: "카드 돼요?" (Can I use a card?) — works almost everywhere in modern Korea!

Practice these 14 words with quizzes & spaced repetition

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